insights

Business insights and articles written by our team of world-class professionals

Why AI Integration Is Essential in a Post-Commission Cut Era

Oct 22

The real estate industry is undergoing significant changes, and with commissions shrinking, brokers are facing the challenge of maintaining profitability while continuing to deliver high-quality

Understanding the Modern Homebuyer: Insights from Data Analytics for Home Builders

Oct 21

In today’s competitive housing market, understanding the modern homebuyer is crucial for home builders. Gone are the days when a standard approach satisfied prospective homeowners.

Using Big Data to Enhance Customer Experiences in Home Building

Oct 15

In the competitive world of home building, delivering a superior customer experience has become essential. Today’s buyers are more informed and expect personalized, seamless interactions

The Role of Predictive Analytics in Anticipating Housing Market Trends

Oct 14

Written by Pat King, President of Soltzu The housing market is an ever-evolving landscape, shaped by numerous factors such as economic conditions, buyer preferences, and

The Importance of AI for Real Estate Brokers in a Changing Market

Oct 3

Written By: Pat King, President – Soltzu™ The real estate market is constantly evolving, influenced by changes in buyer behavior, advancements in technology, and shifts

The Future of Home Building: Predictive Modelling and Market Demand Forecasting

Oct 1

Written by Pat King, President of Soltzu The home-building industry is evolving rapidly, and traditional approaches to project planning and market analysis are no

The Financial Impact of AI on Real Estate Brokerages: Why You Should Consider Integration

Sep 30

The real estate industry is changing rapidly, driven by advancements in technology and data analytics. Among these innovations, artificial intelligence (AI) is emerging as a

The Benefits of AI-Driven Decision-Making in Real Estate Brokerage Operations

Sep 28

The real estate industry is undergoing rapid change, driven by evolving market conditions, shifting client expectations, and technological advancements. For brokers, staying competitive in

Targeting the Right Home Buyers – Marketing Strategies for Home Builders

Sep 26

In the competitive home-building market of 2024, successfully targeting the right home buyers is more important than ever. By utilizing effective marketing strategies, home builders